The woman behind Masarà

Francesca Fabris is the founder of Masarà. With a background in the fast-paced fashion industry and a deep passion for travel and the sea, she began questioning the way fashion was traditionally designed and consumed.

Over time, she felt drawn toward a slower, more conscious approach to style, one that values quality, intention, and longevity over constant change. An approach where garments are designed to be lived in, not just worn.

Masarà was born from this desire.

Why Masarà was created

Masarà is a brand rooted in purpose. It creates timeless, eco-conscious swimwear designed to feel natural on the body celebrating simplicity, craftsmanship, and effortless elegance.

Each collection is developed with the belief that fewer, better pieces can shape a more meaningful wardrobe. Pieces designed not around trends or seasons, but around how a woman moves, feels, and lives in them.

Design always begins with the body its proportions, comfort, and freedom allowing each piece to adapt intuitively rather than dictate how it should be worn..

Where it all began

In 2020, Francesca embarked on a journey to create sustainable swimwear using innovative Italian fabrics. Inspired by her connection to the ocean and the Mediterranean lifestyle, she envisioned a brand that could merge refined aesthetics with ethical values without compromise.

Long days spent by the sea sharpened her awareness of how swimwear truly performs: not only visually, but physically — when worn for hours, in motion, under the sun. This experience shaped a design approach focused on fit, support, and ease, ensuring each piece feels as considered as it looks..

Made in Italy, close to home

All Masarà pieces are designed and produced in Lombardy, Italy, not far from Milan, where Francesca was born and raised.

Working closely with local artisans and manufacturers allows the brand to refine fit, construction, and proportions with care. Producing close to home ensures exceptional quality while supporting local craftsmanship and maintaining full control over responsible production practices.

Each piece is created with attention to detail from fabric choice to finishing so it can be worn, loved, and returned to season after season.

A vision for the future of fashion

Francesca believes in a future where fashion can be both beautiful and responsible. Masarà reflects this vision through a commitment to quality over quantity, ethics over excess, and timeless design over fleeting trends.

Masarà was never meant to follow fashion’s pace.
It was created to stand still, last longer, and feel right on the body, season after season.