The woman behind Masarà

Francesca Fabris is the founder of Masarà. With a background in the fast-paced fashion industry and a passion for travel, she felt the need for a slower, more conscious approach to style, one that values quality, intention, and longevity over constant change.

Masarà was born from this desire.

Why Masarà was created

Masarà is a brand rooted in purpose. It offers timeless, eco-friendly swimwear and lifestyle pieces designed to celebrate simplicity, craftsmanship, and effortless elegance. Each collection is created with the belief that fewer, better pieces can shape a more meaningful wardrobe and a more responsible way of consuming fashion.

Where it all began

In 2020, Francesca embarked on a journey to create sustainable swimwear using innovative Italian fabrics. Inspired by her deep connection to the ocean and Mediterranean lifestyle, she envisioned a brand that could merge refined aesthetics with ethical values without compromise.

Made in Italy, close to home

All Masarà pieces are proudly designed and produced in Lombardy, Italy, not far from Milan, where Francesca was born and raised. Working closely with local artisans and manufacturers allows the brand to ensure exceptional quality while supporting local craftsmanship and responsible production.

A vision for the future of fashion

Francesca believes in a future where fashion can be both beautiful and sustainable. Masarà reflects this vision, a brand that prioritizes quality over quantity, ethics over excess, and timeless design over fleeting trends.

Masarà was never meant to follow trends, it was created to stand still, last longer, and be worn with intention.