About Masarà

Italian swimwear designed with purpose and the body in mind

Masarà is an Italian swimwear and beachwear brand founded in Milan, creating timeless pieces designed to last beyond seasons. At the heart of Masarà is a simple belief: swimwear should adapt to the woman not the other way around.
Every collection is designed with a body-first approach, where comfort, movement, and natural fit guide every decision. Each piece is crafted in Italy using regenerated materials and a conscious production process, balancing refined aesthetics with ease of wear.

Infused with the spirit of conscious style and wanderlust.

Masarà is not just about clothing, but about a way of living. By choosing Masarà, you embrace quality over quantity. Limited-run collections encourage mindful production on our side and considered consumption on yours — allowing each piece to be worn, loved, and returned to over time.

Whether exploring your local beach or embarking on a global adventure, a Masarà piece is designed to be a refined, functional, and enduring companion.

THE BRAND'S COMMITMENT

Masarà’s commitment goes beyond style. Recognizing the environmental impact of the fashion industry, we chose ECONYL® regenerated nylon — a premium Italian fabric made from multiple types of nylon waste, including materials recovered from the ocean.The concept of regeneration sits at the core of Masarà, reflecting a belief in sustainable innovation as a solution for products like swimwear, where performance and responsibility must coexist.

Learn more about our sustainable practices

One woman founded and funded

Born in 2021 in Milan and woven in purpose.

Masarà was founded by Francesca in Milan, driven by a question: could fashion truly coexist with a deep respect for the planet?

More than beachwear, she envisioned a brand rooted in intention — from sourcing regenerated materials to working closely with ethical Italian manufacturers. Each step of the process reflects a commitment to creating swimwear that feels considered, responsible, and made to last.