Close-up of a garment's inner neck label reading 'masara' and 'TAGLIA S ECONYL REGENERATED NYL MADE IN ITALY' on a bright yellow-green fabric background.

Compare: Classic vs. Cheeky

Coco classic cut medium coverage vs. Penelope braaizlian fit, high leg cut.

Coco

Penelope

What women often ask themselves before buying swimwear

These are some of the questions women have shared with us, the ones most brands never answer.

Will this flatter me?

Masarà is designed to hold gently, sculpt naturally, and move with the body, never against it. So you feel like yourself from the moment you put it on.

Will I constantly adjust it?

Our pieces are made to stay in place comfortably, so you can focus on enjoying summer and not fixing your bikini.

Will I feel too exposed?

Masarà is designed to feel effortless, not performative. Elegant cuts that let you walk onto the beach feeling like yourself.

Is this for my age?

Masarà is not designed for an age. It is designed for women who want to feel elegant, comfortable, and entirely themselves, this season and every season after.

Will I still love it next summer?

You are seeing timeless silhouettes and elevated essentials made to stay with you season after season.

What's it made of?

78% ECONYL® regenerated nylon, 22% elastane, milled by Carvico in Italy, OEKO-TEX® certified. Made from ocean and industrial waste, cut and sewn near Milan.

masarà, milanese for 'soaking wet'

masarà, milanese for 'soaking wet'