Masaramilano Founder Francesca Fabris


5 Ws: who, what, when, where, and why

Intro [Who, What] Francesca Fabris is the founder and creative mind behind Masarà. Born in Milan, living in Athens but globetrotter and free spirit at heart she has a long background in fashion; from the studies at “Istituto Marangoni” to a career as Fashion Pr. In 2021, annoyed by the rhythm and consumerism of the fashion industry, she launches Masarà, a new brand based on Slow Fashion and a green approach for swimwear and lifestyle.

[When] In the spring of 2020, I started researching and studying alternative fabrics that could be used in fashion. It turned out that Italy has a lot to offer in terms of innovative materials. So I started from there. The idea of beachwear came from, and, of course from my passion for the ocean and seaside landscapes.

[Where] Italy, Milan, my hometown. All Masarà products are sourced and produced in Lombardy. The quality is exceptional and I am proud to make it available worldwide.

[Why] I felt like I wanted to embrace a different path, Masarà is my journey of exploring new possibilities and expand. I asked myself what is aesthetics and what do I expect from a product or experience. In innovation, I have always found freshness. A simple product can carry a lot of meanings; the meaning I want to find is a smart simplicity, the one we want to keep forever.


- XOXO, Francesca



Need Help?

We currently ship to EU, UK, US and CANADA. Please check here our shipping options.

To initiate a return please contact us here. Remember to include your order number as reference and a short note for your return. We'll come back to you with easy steps to follow.

Read our full returns policy

For any questions you can always drop us an email at or connect with us via our live chat. Check our size chart.