Born in Milano. Bound for the coast.
Masarà is Milanese for “soaking wet”. A fitting name for a label with its mind on the sea.
Founded by Francesca Fabris in Milan in 2021, Masarà is a swim wardrobe built around a shared palette. Clean lines, a second skin feel and colours that invite you to play.
Shapes you choose for your body. Colours you choose for yourself. A one-piece that stays on for dinner. A new shade that brings another possibility to a bikini you already love.
“I think getting into a swimsuit should feel like the beginning of a good day. You find your spot, go for a swim, stay longer than you planned. You feel comfortable enough to forget what you’re wearing."
“I love the idea that a piece becomes more versions of you with time. You find the trousers you like wearing over your one-piece. You try your bikini with a different colour bottom. It’s the first thing you pack because you already know how good you feel in it, and you’re still finding new ways to wear it.”
”I make pieces to be worn for years, then passed on to a sister or a friend, with plenty of life left in them."
Francesca Fabris, founder
