Born from Milan, Woven in Purpose: The Masarà Story

Imagine this: the vibrant streets of Milan, buzzing with fashion and energy. But amidst the hustle, a question arose in Francesca's mind – could fashion truly coexist with a love for our planet?

That's where Masarà, the name itself meaning "soaking wet" in Milanese dialect, was born. We weren't just creating beachwear; we were crafting a story – a story woven with purpose and sustainability at its core.

We envisioned timeless pieces, free from the fleeting trends of fast fashion. Each garment, minimal and elegant in solid colours, was designed to flatter every woman and empower her to embrace the sun with confidence. But our commitment went beyond aesthetics. We knew every thread, every stitch, had an impact.

That's why we turned to ECONYL®, a revolutionary yarn crafted from reclaimed ocean waste. Fishing nets, once threatening the very lifeblood of our planet, were transformed into the soft, durable fabric that graces your Masarà swimsuits. It's a testament to the power of innovation, a win for style, and a win for the oceans we love.

Our story isn't just about what we wear; it's about how we wear it. Joining the Masarà world means embracing quality over quantity. Our limited-run collections encourage conscious consumption, ensuring each piece is cherished and loved. Whether you're exploring local shores or embarking on global adventures, your Masarà garment becomes a companion, infused with the spirit of conscious style and wanderlust.

So, when you slip into a Masarà creation, know that you're not just wearing a swimsuit; you're carrying a story – a story of Milanese spirit, ocean love, and the power of mindful choices. It's a story we invite you to be a part of. Dive in, and discover the Masarà difference.