The body is not a problem to be solved and wardrobe built around a shared palette.
Masarà began with a simple conviction: swimwear should adapt to the woman, not the other way around. Every piece begins there with the body in motion, in water, in the quiet of summer.
Swimwear is one of the most personal things a woman wears because it sits close to confidence, memory, and the way she experiences herself. Yet so much of the industry asks women to adjust, hide, or become something else.
Masarà was created to feel different because women deserve swimwear that feels effortless rather than performative.
We make pieces in limited runs because thoughtful production leaves less excess and allows us to focus on quality over quantity.
We design timeless pieces because the swimwear women love most is the one they return to instinctively, summer after summer.
The Niki you buy this June is the Niki you reach for next June.
Each piece is made in Lombardy, by manufacturers who have worked with precision fabrics for three generations. The material is ECONYL®, nylon recovered from ocean floors and fishing nets, regenerated into fabric designed to last. It returns to the water it came from, worn by a body that never had to think about it.
Francesca Fabris founded Masarà in Milan in 2021, after watching plastic wash onto a beach she loved. She did not start a campaign. She started making swimwear, the right way, in the right place, from the right material.
Masarà is a swim wardrobe built around a shared palette.
Shapes you choose for your body. Colours you choose for yourself. Swimwear and accessories designed to come together, whether you stay within one shade or combine different colours.
Start with a bikini or a one-piece. Add another bottom, a sarong, a headband. Each addition brings new possibilities to the pieces you already own.
A wardrobe that becomes yours over time, through the colours you collect and the ways you wear them.
Collected slowly. Worn often.
